Branding Concept: Barbary Coast Brewery
Creative Brief: The branding concept for this project was to create a newer identity for an older company. The project’s options were open as long as the end result could be identified with the company and their product.
Solution: I set out to create a design in which a customer could gain a visual knowledge of the company with a single glance. My incorporations of type, color, and organic as well as structural forms were all planned out through many sketches and unused Illustrator files. The end result is a modern twist on old victorian design.